At the core of Coupland’s practice lies a fascination with popular culture. Not only does Coupland utilize the strategies of Pop Art by incorporating objects and images taken directly from everyday life, but he often passes these through the lens of new media. The result is a provocative synthesis of the common with the extraordinary set in the here and now.
Coupland readily acknowledges the influence of the Pop art movement on his practice, stating: “Artists reframe our world in ways that allow us to aestheticize what previously was just the world. Andy Warhol said that once you saw the world as Pop, you could never look at it the same way again, and he was right.” At the core of Coupland’s practice lies a fascination with popular culture and, like his Pop predecessors, Coupland embraces banal everyday objects as worthy subjects for art. Plastic bottles, Post-it notes and QR codes—all common items with a functional purpose—are manipulated through scale and medium then depicted as sculptures or paintings. Updating Pop classics in light of new technologies, Coupland explicitly quotes works by Roy Lichtenstein and recreates iconic works by the artist using contemporary signs and symbols. In his Atemporality series, for example, he intermingles modern logos with historic ones to create still lifes with no fixed era. Through his eyes, the objects and images of quotidian life become extraordinary.