Marketing and Destination Specialist

The Vancouver Art Gallery believes creativity is fundamental to an open and engaged world. Bring your experience in Marketing to one of Canada’s leading arts institutions, as we build a new, custom-designed and purpose-built space in the heart of downtown Vancouver.

Join our dynamic team at the Vancouver Art Gallery as our Marketing & Destination Specialist! Reporting to the Senior Director of Communications & Branding, you will play a key role in crafting and launching exciting marketing campaigns that showcase our exhibitions, programs, and initiatives. You will promote the Gallery to the tourism market and other cultural associations to help drive admissions and membership revenue. Leveraging both traditional and digital media to build the Gallery’s reputation locally and internationally, you will work hand-in-hand with tourism partners and represent us at trade shows and other events throughout the city. Collaboration is at the heart of this role. You will regularly team up with our internal departments as well as external media, vendors, and designers to make an impact. 

• Develop and manage integrated multi-channel marketing plans, including traditional and digital media, campaign budgets and timelines. 
• Implement innovative print and digital advertising strategies across various media channels (SEM, SEO, display, mobile, video and social). 
• Develop creative briefs for campaigns, coordinating with internal and external designers as required to ensure consistent application across all assets. 
• Work closely with the Audience Development team to develop new marketing strategies to grow membership and admissions to the Gallery. 
• Research and execute media buying within budget, maintaining communication with advertising representatives. 
• Negotiate advertising contracts and oversee media placement, ensuring fulfilment of media sponsorship agreements. 
• Monitor campaign effectiveness, producing timely reports and developing contingency strategies if required. 
• Execute the approval, proofing and scheduling of print and electronic advertising or promotional material.  
• Liaise with the Rights & Reproductions Coordinator and Director of Publishing & Content Strategy to ensure rights and reproduction compliance.  
• Coordinate regular presentations to tourism and hotel partners, promoting Gallery events and services.
• Collaborate with hotel partners to create packages and participate in trade shows. 
• Responsible for day-to-day oversight of the department’s budget including paid advertising partnerships, PO requests, invoicing, budget tracking and forecasting.
• Prepare quarterly reports for the senior leadership team summarizing visitor feedback from the Audience Development team and online reviews, identifying risks and opportunities for the institution that will help shape future marketing strategies.  
• Participate in the development of team plans and initiatives; understand and champion organizational strategic and business goals, and recommend continuous improvement initiatives, innovative approaches, and the associated policies and procedures to achieve those goals.
• Monitor trends, research, and advancements to maintain personal expertise in Marketing and make recommendations for changes applicable to the Gallery. 
• Model respectful and inclusive workplace behaviour through a commitment to equity, diversity and inclusion, including Indigenous ways of being; you ensure these principles are embedded in all the work we do .

This role contributes to the overall success of the Communications team and ensures contribution to the Gallery’s strategic goals. 

As a Marketing & Destination Specialist, you hold a University degree or Diploma in Marketing or a related field. You also bring a minimum of 3 to 5 years of progressively responsible marketing or advertising experience. 

In addition, you have:  

• Demonstrated experience developing and managing integrated multi-channel marketing plans. 
• Strong verbal and written communication skills and project management skills. 
• Knowledge of digital marketing, including SEO, SEM, social media and email marketing. 
• Experience in destination marketing is an asset. 
• Interest in the visual arts (especially modern and contemporary art), performing arts, architecture, and design. 
• Ability to think innovatively and creatively in planning and developing a fresh approach to existing activities, with a continuous improvement perspective and incorporating best practices 

Salary: Pay Grade 23, Step 1: $32.46 per hour
Schedule: Nine-day fortnight schedule, working 70 hours bi-weekly

This is a unionized position. This assignment falls under the jurisdiction of CUPE Local 15 – VMECW.   

This is an in-office position at the Gallery’s downtown Vancouver location; however, some flexibility exists for working from home.   

The Vancouver Art Gallery offers a welcoming, team-based office culture and we are committed to providing equitable access to everyone. We actively support accessibility, anti-racism and LGBTQ2S+ inclusion, and we encourage diversity in our staff, visitors, volunteers and programming.  We cultivate a safe space where all voices are heard, valued and represented.  The Association stands against hatred, discrimination, racism, homophobia and transphobia.

Please send your cover letter and resume, in confidence, by Monday September 16, 2024, to the Gallery’s People & Culture Department via email: hr@vanartgallery.bc.ca.

Please note that only applicants with Canadian citizenship, permanent residency or a valid work permit will be considered.

We thank all applicants for their interest; however, only those short-listed will be contacted. 

The Gallery wants you to be your best. We provide our full-time and regular part-time employees with extended medical and dental coverage, long-term disability and life insurance, joint employer/employee pension contributions and generous vacation entitlements. 

The Vancouver Art Gallery commits to five core values that guide all that we do: 

• We are respectful of the unceded Indigenous territory upon which we are situated. 
• We are committed to creating an inclusive and respectful environment.
• We believe that curiosity is a pathway to innovation.
• We establish clear goals and expectations to cultivate a culture of accountability.
• We foster successful collaboration through thoughtful communication and active listening.

The Vancouver Art Gallery is situated on the unceded territories of the xʷməθkʷəyəm (Musqueam), Sḵwxwú7mesh (Squamish) and səlilwətaɬ (Tsleil- Waututh) Nations. The Vancouver Art Gallery commits to providing equitable access to everyone. We actively support accessibility, anti-racism and LGBTQ2S+ inclusion, and we encourage diversity in our staff, volunteers, visitors and programming. We cultivate a safer space where all voices are heard, valued and represented. 

Founded in 1931, the Vancouver Art Gallery is recognized as one of North America’s most innovative visual arts institutions. The Gallery’s celebrated exhibitions, extensive public programs and emphasis on advancing scholarship focus on historical and contemporary art from British Columbia and around the world. Special attention is given to the accomplishments of Indigenous artists, as well as to those of the Asia Pacific region—through the Institute of Asian Art founded in 2014. The Gallery’s exhibitions also explore the impact of images in the larger sphere of visual culture, design and architecture. 

The Vancouver Art Gallery is a charitable not-for-profit organization supported by its members, individual donors, corporate funders, foundations, the City of Vancouver, the Province of British Columbia through the BC Arts Council and the Canada Council for the Arts.